In 2023, Ukrnafta's sales of B2B fuel (cards and coupons) amounted to 87.8 million liters.
The company has become an active participant in both commercial tenders and Prozorro tenders. To date, more than 1,000 companies, government agencies, and individuals have become clients of Ukrnafta's fuel card and voucher program.
More than 35 thousand fuel cards have been issued.
Regional sales offices have been established in Ivano-Frankivsk, Odesa, Dnipro, Lutsk, Khmelnytskyi, Vinnytsia, Kamianets-Podilskyi, Poltava, Zaporizhzhia, Kharkiv, Cherkasy, and Mukachevo. An office in Lviv is to be opened in the near future.
The NAFTA Card operates under inter-member programs in the chains of SOCAR, Shell, U.GO, BWS, VST, Ovis and others. Partnerships with universal card applications Monobrand and All AZS have been launched.
"Today I can proudly say that the strategic goal for 2023 for the development of Ukrnafta fuel coupons and cards has been achieved. "From 0 to almost 90 million liters in less than a year," says Sergii Koretskyi, CEO at UKRNAFTA. - "The ambitious annual sales plan for our B2B program and the service plan for it have been fulfilled by almost 100%. These are internal KPIs, but they are no less important. I am grateful to the Ukrnafta team for making the impossible possible. This is a collective achievement and a shared victory - we have introduced a new product to the market, made it a success and committed to its further development in 2024."
Ukrnafta launched its own fuel program (cards and coupons) for legal entities and individuals from scratch in February 2023.
Prior to that, the former Avias scratch card partners refused to fulfill their obligations to supply fuel in full and pay for servicing Avias cards at Ukrnafta filling stations.
Against this backdrop, an important strategic decision was made: the largest mono-branded chain should have its own offer in the B2B segment. Ukrnafta issued its own NAFTACard fuel cards and coupons. Ukrnafta-Postach LLC became the operator of Ukrnafta's B2B program.
Almost 90 million liters of fuel sold for B2B