Comfort, upgraded: UKRNAFTA to complete Shell rebrand by end-2025
Comfort, upgraded: UKRNAFTA to complete Shell rebrand by end-2025

The largest gas station network in Ukraine, UKRNAFTA, is completing the Shell rebrand. To date, more than half of the 118 service stations of Alliance Holding LLC have been updated.

These sites have already adopted the new brand identity. New price totem signs have been installed, retail areas refreshed, and full UKRNAFTA convenience stores and services are operating.

Customers can refuel with Euro-5 standard fuels, enjoy a coffee, grab a snack and pick up travel essentials.

“By the end of October, the rebrand will be completed at most sites, and full integration of all 118 stations is planned by year-end — earlier than stipulated by the agreement with Shell Overseas Investments BV,” noted Yuriy Tkachuk, Acting Chairman of the Management Board of JSC “Ukrnafta”. “Once this process is complete, 663 service stations across Ukraine will operate under the UKRNAFTA brand.”

The company is developing modern infrastructure, raising service standards and ensuring operational stability across all regions.