The restyled brand of Ukrnafta’s filling stations UKRNAFTAtopped category of Brand Design & Identity at the respected international design festival, Red Dot Design Award. The jury of experts gave the highest rating to a new corporate style of Ukrnafta’s retail network that competed for the award with many international participants. Gala award ceremony will take place in November of 2019.
Fedoriv creative agency developed the refreshed brand UKRAFTA for the network of Ukrnafta’s filling stations. Initially, it was introduced at the company’s stations in Kyiv in 2018. Currently there are 14 rebranded filling stations, operating in Kyiv and Kyiv, Lviv and Rivne oblasts.
Rebranding Ukrnafta’s filling stations is not only about repairing and renovating the premises of filling stations to unify the stations in industrial style and black-and-white gamma. It is also about launching a range of additional services. In particular,UKRNAFTA rebranded stations feature a store carrying non-fuel products, fast food area, Connection Point (enabling free calls within Ukraine), as well as auto merchandise.At the same time, Ukrnafta’s rebranded filling stations continue to offer both EURO 5 fuel and affordable prices not only for fuel, but also for the whole range of non-fuel products.
Ukrnafta has the largest retail network in Ukraine, which includes 537 filling stations throughout the country. The company’s plan envisages to complete the whole rebranding project in several years.
Established in 1955, Red Dot Award is one of the most respected awards in the industry of FMCG design, communication design and design concepts. For Ukrnafta, it came as a first recognition of this kind, while Fedoriv agency has already received a number of Red Dot Awards.